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MOSOM墨森设计|琉璃皝宫:“空间叙事”驱动商业转化

2023-03-14 12:48 来源:品牌


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  看,层层光影浮动;触,带来柔软与放松;嗅,感知鼻尖传来的阵阵精油香气。在环境的营造中,所有设计的出发点,均以一种接近无限亲切感的方式,调动着人的五感六觉,诉说着人于其间的沉浸式体验。

  What you see are floating layers of light and shadow, what you feel are softness and relaxation, and what you smell is the aroma of essential oils wafting from nose. In the creation of the environment, all the design strive to mobilize visitor’s senses and deliver immersive experience, in a way with infinite sense of intimacy.

  


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  躺在舒适的床上,人的身体尽然放松下来。一幅简雅色彩的艺术版画挂置于墙壁,让随之映入眼帘的画面,也变得简约而高级。

  Lying on a comfortable bed, one's body will relax as much as possible. A simple, elegantly coloured art print hangs on the wall, making the ensuing image simple and advanced.

  

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  在喧闹的都市,这里犹如一座安放生活的岛屿。碳灰色的墙壁、深棕的原木、摇曳的烛光,正是这些朴拙而素雅的物件,围合出归于本真的状态,令人感知身心的彻底放松。

  In the hustle and bustle of the city, this place is like an island where life is at rest. It’s such simple and elegant objects like carbon grey walls, dark brown woods and waving candlelight that convey the true state of life and make people mentally relaxing.

  


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  循一场华美动人的琉璃光影走过,朦胧昏暗的笔触间,是烛光熠熠,连缀着雕花水晶的流动时光感,勾勒艺术情境,更唤起情绪。

  In the hazy and dim environment, a flowing sense of time will be radiated by the shimmering candlelight and sculpted crystals, when following the gorgeous glazed light and shadow. Therefore, an artistic mood is created and emotions evoked.

  DESIGN POSTSCRIPT

  · 设计后记 ·


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    如何应对客户的需求?这是所有设计者亟需思考的问题。基于对市场、人群与空间的精准分析, MOSOM墨森设计则对这个问题有自己的见解。在新消费时代的今天,其应对方式简单而直接

  —— 洞悉体验者情绪,创造特定场景,激活品牌价值。

  How to respond to clients’ needs? This is a question that all designers need to think about. Based on a precise analysis of the market, the people and the space, MOSOM DESIGN has its own insight on this question. In the new consumer era, the method is simple and straightforward - to understand the emotions of the experiencer, create specific scenarios and activate brand values.

  正如在琉璃皝宫中,回归“空间即品牌,场景即营销”的前端策略,其将空间视为销售行为的触点。在多元而优雅的艺术营造下,他们勾勒美学,却不仅限于此,而是将对空间的营造,转化为对用户心理、身心体验、生活方式的诠释。最终在商业穿透力与成本可控的前提下,这里作为一处生活美学治愈系坐标,深刻打动着消费客群,驱动实际的盈利转化。

  As in the Glass Palace Spa, MOSOM DESIGN returns to the front-end strategy of "space is brand, scene is marketing", and regards space as a touch point for sales behaviour. With a diverse and elegant artistic approach, it creates an aesthetic that goes beyond that, transforming the creation of space into an interpretation of the user's psychology, physical and mental experience and lifestyle. In the end, under the premise of commercial penetration and cost control, the place serves as a healing coordinate of life aesthetics, deeply moving the consumers and driving the actual profit transformation.

  

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  琉璃皝宫平面图 Glass Palace Spa Plan

  • PROJECT INFORMATION

  项目名称:琉璃皝宫项目地址:中国·广州项目面积:320㎡

  设计单位:MOSOM墨森设计设计总监:金柊辰

  设计团队:秀婷,郭仕豪,崔崔项目摄影:瀚默视觉

  Project Name: Glass Palace Spa Project Address: Guangzhou, China Project Area: 320㎡

  Design firm: MOSOM DESIGN Design Director: Zhongchen Jin

  Design team: Xiu Ting, Guo Shihao, Cui Cui Photography: Hanmo Vision

  

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    MOSOM墨森设计由知名设计师⾦柊⾠创立于深圳,立足国际视野,专注研究“新美力”,致力于美业会所、豪宅与办公的专业化设计,为客户提供美业商业顾问、空间设计、灯光设计、软装设计等一体化解决方案。


  Founded in Shenzhen by the famous designer Mr. Zhongchen Jin with a global outlook, MOSOM DESIGN specializes in researching “new aesthetic power”. Engaged in the professional design of beauty clubs,luxury housing and offices, it strives to provide clients with integrated solutions like business consultant in beauty industry, space design, lighting design and soft decoration design.

  多年来,基于对泛美业的全方位深入洞察、研究与实践,MOSOM墨森设计提出“多元趋变,优雅永恒”的核心理念,发挥“空间即品牌,场景即营销”的前端策略思维,聚焦商业的高频认知与高效变现,为设计之外的附加值而不断创造。在设计中,我们横向考量客户的投入成本与回报周期,纵深剖析建筑结构、材质美学、业态逻辑、商业坪效、品牌运营等因素,将空间从严密的整体拆解为有机的个体,整合上下游资源并有效缩短从概念设计到商业落地之间的节点,促进回报效率与商业产值的最大化,最终呈现出功能、美学与情感价值统一的复合态空间精品 —— 风格多元、气质优雅。

  Over the years, based on the all-round in-depth insight, research and practice of pan-beauty industry, MOSOM DESIGN has put forward the core concept of “diversified change, elegance until eternity”, and given play to the front-end strategy thinking of “space is brand, scene is marketing” with a focus on the high-frequency cognition and efficient realization of business. With these efforts, the value-added beyond design is constantly being created. In the design, we consider the input cost and return cycle of clients horizontally, while analyzing architectural structure, material aesthetics, business logic, commercial economic benefits and brand operation vertically. Efforts have been made to turn a strict whole into organic units, integrate upstream and downstream resources and effectively shorten the nod from conceptual design to commercial landing. This is how we maximize return efficiency and business output value, finally presenting a quality complex space that combine function, aesthetics and emotional value -- with diversified styles and elegant demeanor.

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